Financial Literacy
AFFECTS EVERYONE

FINANCIAL ILLITERACY IS THE #1 ECONOMIC CRISIS FACING CANADIANS TODAY
Only 12% of Canadians surveyed could answer basic questions around money*
* "The New Social Contract," Aegon, 2021

OUR VISION
We want to pull back the curtain and show the world the truth about the financial industry and why it seems so hard for families to get ahead anymore. We believe that the problems are as much about money management as they are about money. When people know better they do better.
Our vision is to see the day where the average Canadian is financially literate and has access to the resources they need to create a better future for them and their family.
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Less than one in five (15%) believes they have strong financial literacy skills, while nearly two in five (39%) rate their knowledge as poor.*
1
Lack of Financial Education
*Ipsos Survey - 11-18
Schools don't teach about money so, generations graduate and have to figure things out as they go.

Nearly 6 out of 10 Canadian adults (59.6%) do not have a good idea of how much money they need to save to retire when and in the way that they want.*
2
Lack of Written Plan
*Financial Consumer Agency of Canada, 2017
You would have a real problem building your house without a blueprint, now imagine how much more complicated it is to build your financial house without a plan.

3
Lack of Access to Advice
53% of Canadians are $200 or less away from not being able to meet all of their monthly bills and debt obligations.*
*BNN Bloomberg - 04-21
Most advisors today won't work with you unless you are a HNW (High Net Worth) individual with at least $250,000 in investable assets. That makes it extremely difficult to go from low net worth to HNW.

To combat these 3 forces,
WE'RE BUILDING AN ARMY OF
FINANCIAL COACHES
who are equipped to teach financial literacy in communities across this great country.
OUR MISSION
Is to stamp out financial illiteracy in Canada so families can pursue their great Canadian Dream. We have the vision, now all we need is an army of passionate leaders.


With world-class support and mentoring, a full array of life-altering strategies and products and the best high-tech tools available today you can be reassured that you can help your clients achieve their most important financial goals.

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